VIRTUAL FRONT DOOR OR BRICK WALL?: Care pathways in healthcare

If your patients take the time and effort to engage with you virtually but they run into a brick wall, your virtual front door isn’t a door at all. To invite patients in, care pathways need to be clearly visible to them, easy to navigate, and provide a clear, effective pathway to care.

The way patients seek care has changed dramatically. In the past, options for where to get care were limited by proximity to the nearest hospital or which doctor accepted the patient’s insurance. Today though, patients have seemingly endless options—from traditional venues and retail clinics to apps and websites.

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