Stop Creating Disloyal Patients

Patients may want immediacy before consistency, but if you give them both, they will stay loyal.

Competition used to be other healthcare systems. Now it’s everything from direct-to-patient apps, to the big box store or pharmacy chain down the street. Many healthcare organizations have built urgent care clinics to retain patients and prevent them from using emergency departments unnecessarily. But patients want the ability to get care online as well as in a brick-and-mortar setting.

If you can meet patients where they are—rather than expecting them to come to you—those patients will stay loyal to you.